Racing Post and 888.com engage in strategic partnership

The largest racing publication and website, the Racing Post is broadening their horizons by launching online Racing Post Poker and Racing Post Casino sites. The new sites will have software and customer support services supplied by 888.com the parent company of 888.Sport, although the branding will be Racing Post’s own.

The new Racing Post Poker site will give the online poker players an opportunity to enjoy the quality of the 888 software the same software which powers 888.Sport, for their poker but to also indulge in their other favourite gambling activities as well as having the benefit of the usual up to the minute news and betting tips on the Racing Post website. The Racing Post poker site will also run a Racing Post Poker Championship, Poker league, blog and news. Racing Post’s Mark Renshaw, Head of Commercial Online services said of the new strategic partnership with the parent company of 888.Sport "This partnership is a crucial part of our overall online strategy giving customers the best content available whilst simultaneously growing revenue. We believe that 888's online gaming expertise combined with our trusted brand and loyal customer base will create a major opportunity for both parties."

888 are already steaming ahead in 2009 with this their fourth business to business partnership; the gaming operator is keen to continue in the expansion of their Business 2 Business activities, supplying white label gaming products to established companies, which ultimately will allow their online gaming business to grow.

Racing Post themselves have an excellent international reputation which spans twenty years, of supplying quality news, knowledge and information to the racing fraternity. The Racing Post is a market leader in their newspaper publication but have expanded their customer base worldwide since the inception if their online service www.racingpost.com .